The salesperson’s motivation coupled with his or her knowledge form a basis for taking an
informed decision on being a salesperson. The successful decision.
The salesperson’s motivation to be a salesperson is the groundwork of selling and treating
the sale as a valuable process, thus, to help people in satisfying their true needs
The will to be a sales specialist together with confidence in one’s skills and talents
to do the job and to achieve success in this field is the best foundation for treating the profession
of a salesperson as one’s passion of the life. Many people treat selling as work
because they cannot find another job or as necessity. Frequently, the decision is taken without
any knowledge on the selling process itself, not mentioning the product that is being sold.
Then, it is not a
choice, but
necessity. Such incentives
are often very strong, but, unfortunately, boiling down to:
I must.
The
I must motivation does not have to negate the adequate
I want motivation, but does not channel the selling process on satisfying the client’s
demands, but attaining one’s own goals first and foremost, often short-term goals. The
I must motivation may frequently collide with the will to perform the
salesperson’s profession and then causes his or her internal conflict that in longrun is leading
to frustration with what one is doing.
The
I want motivation is expressing one’s personal attitude towards
pro-activeness based on confidence in one’s own capabilities and helping the client.
The
I want is the salesperson’s internal motivation to treat consistently
and fairly the sales process as a valuable profession.
The
I want motivation connected with the essential knowledge on the sales
itself as well as product and market knowledge allow to take an informed decision to be
a salesperson, and when this decision is in congruence with one’s system of values,
this decision is the measure of success.
A dolphin is not using much more energy when flowing with its maximum speed as when flowing freely.