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Sales based on an informed and fair exchange of values, with the prior recognition of the
client’s demands translates into improved standard and quality of business partnership.
Any producer, trader or service provider’s long-term goal is sales boost and greater market share.
The idea of the Agreement® sales system is to set a goal of establishing and
developing long-term cooperation with a customer by building fair rapport from the first touch.
It can be achieved by considering such steps in the sales process as product, market and sales
process knowledge. The recognition and satisfaction of the customer’s true needs is a process
helping not only to build trust and understanding, but also a process permitting constant
adaptation and improvement in business offer.
New products matching the market’s demands and, consequently, new customers are speeding up
the sales growth. The last 10 years’ experience from sales based on such assumptions
has allowed to obtain average growth of 25% to 48% each year evidencing, therefore, that such sales
systems are effective in practice. Such sales performance is achievable with the synergy of all
Agreement® factors and internal motivation of the salesman and determines
the success in 80%.
An additional asset of the Agreement® system is also the quality of customer contacts based on
honesty on one hand and the Salesperson’s professionalism, knowledge and activeness on the other hand.
AGREEMENT® SYSTEM PRINCIPLES
HARMONY
Product, market and sales knowledge cohesive with one’s own system of values combined with
activeness and involvement ensure sales performance.
Identifying the client’s style of behaviour and matching this style is
the roadsign paving the salesperson’s future long-term collaboration strategy with the
client.